Tool · Video, Pictures

Luma Dream Machine

Luma's app for making short video clips from a description or a photo, restyling video you have, and making pictures. It now works through a chat-style assistant and offers other makers' video models too. Paid plans remove the watermark and allow commercial use.

Go to Luma Dream Machine’s website

At a glance

Open or closed: Closed
Only usable through the maker's app or API
source · checked 12 Oct 2026 · checked on the maker's own page
Licence: Luma AI Terms of Service (The maker's own terms)
source · checked 12 Oct 2026 · checked on the maker's own page
Can I sell what I make?: Yes, on paid plans (from the Plus plan)
Terms 4.9.1: you own outputs; commercial use only for outputs made during an active paid subscription term, so clips made while subscribed stay usable. Free and Lite are personal use only (licensing guide).
source · checked 12 Oct 2026 · checked on the maker's own page
Cost: Free option: Limited credits, watermark, personal use only
Plans below.
How you use it: In your browser, Phone app, Maker's own API
Help page lists iOS plans. API is announced for Ray3.2 (lumalabs.ai/news/introducing-ray-3-2); API page itself not read.
source · checked 12 Oct 2026 · checked, but the page was unclear or partial
Made by: Luma AI, Inc. (US)
Terms 16.6 give a Palo Alto, California address.
source · checked 12 Oct 2026 · checked on the maker's own page
Status: Available
Dream Machine page now presents 'Luma Agents'; plans are still sold.
source · checked 12 Oct 2026 · checked on the maker's own page

What you can make with it

A video, from a description (main use)
A video, by bringing a photo to life
A video, a different look for a video I have
A picture, from a description
A picture, by changing a photo I have

text to videoimage to videovideo to videotext to imageimage to image

The Dream Machine URL now shows 'Luma Agents'. It lists animating still images, transforming videos into new styles, extending and reframing video, and image editing. Text-to-video is via describing what you want.

source · checked 12 Oct 2026 · checked, but the page was unclear or partial

Plans and prices

Plan	Price	Includes
Free	Free	Commercial use: No
Plus (monthly)	$30 a month	10,000 credits a month Ray3.14 720p: 20 credits/s (100 per 5 s). Ray3.2 1080p: 400 per 5 s. Seedance 2.0 1080p: 126/s. Veo 3.1 1080p: 280/s. Commercial use: Yes
Plus (annual)	$25 a month, billed yearly	10,000 credits a month Commercial use: Yes
Pro (monthly)	$90 a month	40,000 credits a month Commercial use: Yes
Pro (annual)	$75 a month, billed yearly	40,000 credits a month Commercial use: Yes
Ultra (monthly)	$300 a month	150,000 credits a month Commercial use: Yes
Ultra (annual)	$250 a month, billed yearly	150,000 credits a month Commercial use: Yes

Some plans are not listed here; see the source for the full list.

'$' only; USD assumed. Annual: $300 / $900 / $3,000 a year. Team and Enterprise are 'contact us'. Free plan is not on the pricing page; from the licensing guide. Older help pages list Lite/Unlimited plans.

source · checked 12 Oct 2026 · checked, but the page was unclear or partial

Rough cost of 5 seconds of 720p video: about $0.30 / £0.23 (estimate, worked out by Plainly, not a price the maker publishes). Plus monthly: $30 / 10,000 credits = $0.003 per credit x 100 credits (Ray3.14, 720p, 5s) = $0.30. 1080p is 400 credits ($1.20). GBP at 0.75.

Rights and safety

Trains on your work?: Trains on your work
Terms 4.2.1 and 4.9.2: Luma may use inputs and outputs to train and improve its models; no opt-out described.
source · checked 12 Oct 2026 · checked on the maker's own page
Watermark: Visible watermark, The maker may add one, Content credentials (C2PA)
Licensing guide: Free and Lite outputs carry a watermark that stays even after upgrading; paid plans don't. Terms 4.9.1: Luma may embed watermarks, content credentials or provenance data at its discretion.
source · checked 12 Oct 2026 · checked, but the page was unclear or partial

Models it uses

Veo 3, Seedance

Models it uses (not yet listed on Plainly)

Luma Ray3.2, Luma Ray3.14, Seedance 2.0, Veo 3.1, Gemini Omni Flash

Other options for “A video, from a description”

Adobe Express, Adobe Firefly, Adobe Premiere, Akool, Animoto, Arcads, Canva AI (Magic Studio), CapCut, Civitai, CogVideoX, ComfyUI, Creatify, DeeVid AI, DomoAI, Dreamina, Dzine, fal, Filmora, FlexClip, Fliki, Fotor, Genmo, getimg.ai, Google Flow

About this entry

Facts last checked 12 Oct 2026 against the maker’s own pages (each fact links to its source). Entry status: draft. Plain-English summary written by Plainly.